PHASE 01 — THE SYSTEM
Technical Foundation
Before we write a single word of content, we tear your site apart and fix every technical problem blocking Google from ranking it. Critical fixes ship in week one — not month three.
Every SEO problem starts as a technical problem. If Google can’t crawl your pages, can’t understand them, or gets slowed down by a bloated codebase, nothing else you do matters. You can publish the best content in your industry and it will still rank behind a worse site with a faster, cleaner architecture.
That’s why the Technical Foundation phase comes first. We run a 147-point audit covering every ranking factor Google actually evaluates: page speed, crawlability, indexation, schema markup, internal linking, backlink equity, and site architecture. Then we fix what we find — in priority order, with the fixes that move rankings shipped in the first seven days.
This is the work your last agency glossed over. The stuff they called "ongoing maintenance" while it quietly cost you rankings for a year. We do it upfront, properly, and in writing.
Google’s crawlers have a budget. Every wasted crawl — a 404, a redirect loop, a duplicate, a slow render — is a page of yours that doesn’t get indexed. Fixing crawl efficiency means Google spends its budget on pages that can actually rank.
Core Web Vitals are a confirmed ranking factor, and the thresholds are getting stricter, not looser. A site that takes six seconds to load on mobile is giving up rankings to competitors with worse content but faster sites.
Schema markup is how you tell Google what your pages mean. Without it, Google guesses. With it, you qualify for rich results, sitelinks, and answer boxes that your competitors can’t get.
HOW THE AUDIT WORKS
How the audit works.
Six workstreams, run in order, each with a written before/after so you can see exactly what changed and why.
Crawl & indexation audit
We crawl your entire site the way Google does, then cross-reference against Google Search Console and the live index. We find every page Google can’t reach, every page it can but shouldn’t, and every wasted crawl — then fix them in priority order.
Core Web Vitals optimization
LCP, INP, CLS — we measure real field data from real users, not lab scores. Then we fix what’s actually slow: render-blocking resources, unoptimized images, heavy JavaScript, font loading. Target: green across the board on mobile.
Schema markup implementation
We audit what structured data exists (most sites have broken or missing markup) and implement the correct types page-by-page: Organization, Service, Article, FAQ, BreadcrumbList-free local types. Every page gets markup that validates against Google’s requirements, not just Schema.org’s.
Site architecture & internal linking
We map your URL structure and internal links to find orphan pages, shallow pages, and link equity dead-ends. Then we restructure so authority flows from your strongest pages to the ones that need it most — the pages that make money.
Backlink profile cleanup
We audit every referring domain for toxic links: PBNs, spam directories, paid link networks, exact-match anchor over-optimization. Then we disavow what can’t be removed and file removal requests for what can. One bad link portfolio can suppress an entire site.
Sitemap & robots overhaul
Your XML sitemap should be a curated list of the pages you want indexed — not a dump of everything you’ve ever published. We rebuild it, fix robots.txt to point crawlers where they’re useful, and remove anything that wastes crawl budget.
DELIVERABLES
What you get.
Every deliverable is documented. You’ll know exactly what was broken, what we did, and what it’s worth.
Full 147-point technical audit
A complete, prioritized report of every issue found, with the ranking impact of each one.
Core Web Vitals optimization
Real-user field data fixed to green across LCP, INP, and CLS on mobile and desktop.
Crawl & indexation error resolution
Every blocked, orphaned, or wasted-crawl page found and fixed. Clean index in weeks, not months.
Schema markup implementation
Correct, Google-valid structured data on every relevant page. Rich results where you qualify.
Internal linking architecture
Link equity routed to your money pages. Orphan pages eliminated. Authority concentrated where it converts.
Backlink profile cleanup & disavow
Toxic links removed or disavowed, removal requests tracked, profile risk eliminated.
XML sitemap & robots.txt overhaul
Crawl budget spent only on pages that can rank. No more wasted crawls.
Timeline: week 1–2. Critical fixes live within 7 days.
QUESTIONS WE GET
Before you ask.
My site was "audited" before and nothing changed. How is this different?
Most audits are PDFs that die in an inbox. Ours is a work order. We fix what we find, in priority order, and show you the before/after for every change. If a fix doesn’t move rankings, it still removes a risk — and we can prove both in writing.
Do I need a developer to make these changes?
No. We handle the fixes. If something requires access to your hosting or CMS, we’ll ask for it — but the work is ours, not yours.
How long until I see rankings move from technical work alone?
Indexation fixes often show within days — pages that were blocked start ranking as soon as Google recrawls. Core Web Vitals improvements compound over 2–4 weeks as Google re-evaluates. The big moves come when technical work is paired with the Content Blitz in phase 02.
What if my site is beyond repair?
Sometimes the honest answer is that a site needs rebuilding, not optimizing. We tell you upfront — it’s why we also build SEO-native sites from scratch when that’s the cheaper path to the same outcome.
THE REST OF THE SYSTEM
Technical Foundation is one third.
Content Blitz
We don’t write blog posts about "industry trends." Every page we publish targets a keyword with commercial intent — someone ready to buy, compare, or hire. 50+ pages in 90 days, each mapped to a stage of your buyer’s journey, each built to rank and convert.
Read the deep dive →Competitive Takedown
We identify every keyword your competitors rank for that you don’t. Then we build content clusters designed to outrank them — better depth, better structure, better intent match — and track the revenue it generates, not impressions.
Read the deep dive → Technical Foundation works in sequence.
The whole system works better.
Every phase of the system is built to compound. Start with the free teardown and see exactly where you stand.
Get Your Free Audit